Evergreen Assets: The Do The Work Once, Reap the Rewards Again and Again (and Again!) Content Marketing Ecosystem (Small Business Books from John Lamerton)
Evergreen Assets: The Do The Work Once, Reap the Rewards Again and Again (and Again!) Content Marketing Ecosystem (Small Business Books from John Lamerton)
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Evergreen Assets: The Do The Work Once, Reap the Rewards Again and Again (and Again!) Content Marketing Ecosystem (Small Business Books from John Lamerton)
Evergreen Assets: The Do The Work Once, Reap the Rewards Again and Again (and Again!) Content Marketing Ecosystem (Small Business Books from John Lamerton)
Evergreen Assets shows you how to do the work ONCE, and reap the rewards again and again.
Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem (Small Business Books from John Lamerton)
Č. položky: 252035540

Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem (Small Business Books from John

87% of respondents would recommend this to a friend

Č. položky: 252035540

€ 32

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What Stands Out

Content Longevity
Provides a framework for creating content that continuously delivers value over time, allowing small businesses to maximize their marketing efforts without repeated investment.
Streamlined Process
Offers a systematic approach to content creation, making it easier for small business owners to produce effective marketing materials with minimal ongoing effort.
Scalable Strategies
Equips readers with adaptable strategies suitable for various business sizes, ensuring that even small enterprises can achieve significant marketing outcomes with limited resources.

Detaily produktu

Shop Evergreen Assets: The Do The Work Once, Reap the Rewards Again and Again (and Again!) Content Marketing Ecosystem (Small Business Books from John Lamerton) online at a best price in Slovakia. 1915222044
  • FINALLY... AN EVERGREEN CONTENT MARKETING SYSTEM - from the bestselling author of Big Ideas... for Small Businesses and Routine Machine.John Lamerton has run more than 60 small businesses over nearly three decades in business. Every one of those businesses was built on the foundation of evergreen assets - content marketing-driven assets that: Generate leads.Nurture prospects.Convert to sales.Fulfil those sales.Make everything run like clockwork.Turn existing customers into your greatest marketing weapon.Reading this book will get you off the social media hamster wheel, no longer churning out free content for trillion dollar Silicon Valley tech companies, in exchange for engagement.Evergreen Assets shows you how to do the work ONCE, and reap the rewards again and again. And again.Content Marketing doesn’t work - at least not the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once, and reap the rewards again and again (and again!).EVERGREEN ASSETS WILL SHOW YOU:How a cow’s arse got John on primetime BBC TV.Why the world’s worst website is still better than yours.How to make £125,000 from a 27p fridge magnet.Why you should abandon social media.How a spelling mistake increased sales by 48%The real reason that “no-one’s buying” from you.How to get the Queen of England to endorse you.That your customers are all busy, lazy, drunk, amnesiac idiotsWhat you ACTUALLY earn in an hour.How to sell more (by selling less).Buy this book today, and learn how to do the work ONCE, and reap the rewards again and again (and again!).========================================================================================“Easily actionable advice that can transform your business. Content creation, visibility and credibility are what produces results when it comes to online marketing and John has a powerful system that helps create effective and successful lifestyle businesses.” - Jeff Brown.Every business owner needs to read this book and implement its contents. This book has the capability to change your life, by changing your business, if you read it and take action. - James Hadley.Incredible book that every business owner needs to read if they’re fed up of exchanging every hour of work for £££ - Rupert.Excellently detailed book for business owners looking to boost their content marketing - Greg Fidgeon.Easy to read, well structured and practical advice. - Gordon G.It's packed with valuable and actionable strategies for any business. Whether you need to bring more leads into your business, focus on improving the admin side or if you're starting out and need a solid framework to guide you through the (seemingly) endless marketing options, this book is for you. - Mick.This is a must read, even if you only implement a couple of ideas this will pay for the book many times over. - Tom H.This book is full of great tips. Even if you think that you have done all you can, John – somehow – places ideas in your head, and suggests new ideas you never thought of. This is one great investment.” - Shaun.
Publisher Big Idea Books
Publication date 31 Oct. 2023
Language English
Print length 296 pages
ISBN-10 1915222044
ISBN-13 978-1915222046
Item weight 513 g
Dimensions 15.84 x 2.18 x 23.46 cm
Part of series Small Business Books from John Lamerton

Who Should Buy?

Suitable For
  • Small Business Owners

    Ideal for entrepreneurs seeking to implement efficient content marketing strategies for sustained business growth and visibility.

  • Marketers

    Beneficial for marketers looking to enhance their content marketing skills and develop a long-term marketing framework.

  • Content Creators

    Useful for bloggers and content creators aiming to maximize the value of their content through strategic marketing approaches.

Not Suitable For
  • Established Corporations

    Larger companies with complex marketing structures may find the content marketing principles less applicable to their needs.

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E-commerce Editorial Review

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Evergreen Assets: The "Do The Work Once, Reap The Rewards Again And Again (and Again!)" Content Marketing Ecosystem provides a fresh perspective on building sustainable business strategies. John Lamerton guides readers through six essential evergreen assets, making complex business mechanics accessible and actionable. Readers consistently remark on the unique blend of humor and practicality, noting how the book transforms traditional content marketing principles into tools that inspire immediate action. Many have praised how relatable and honest John is, emphasizing his acknowledgment that he doesn't have all the answers, but knows the right resources to recommend. This openness, combined with actionable steps, makes it a valuable read for both new and seasoned entrepreneurs.

Customer Reviews & Ratings

4.7
143 hodnotenia zákazníkov
  • 5 hviezda
    84%
  • 4 hviezda
    8%
  • 3 hviezda
    6%
  • 2 hviezda
    2%
  • 1 hviezda
    0%

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Pros

  • Easy-to-understand content with actionable tasks
  • Humorous writing style keeps it engaging
  • Provides practical advice for small businesses
  • Covers essential evergreen assets for growth
  • Honest insights without overselling strategies

Zápory

  • Some concepts may not apply to niche businesses

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Funkcie a výhody

  • Learn a powerful content marketing strategy from a bestselling author.
  • Transform your business with actionable advice and proven techniques.
  • Create evergreen assets that generate leads and convert sales effortlessly.
  • Stop wasting time on social media; focus on sustainable marketing.
  • Discover practical insights to improve visibility and credibility.
  • Easily implement strategies to work less and earn more.

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