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Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results
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Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis.
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Detaily produktu
| Publisher | O'Reilly Media |
| Publication date | July 20, 2021 |
| Edition | 1st |
| Language | English |
| Print length | 358 pages |
| ISBN-10 | 1492061379 |
| ISBN-13 | 978-1492061373 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6.75 x 0.75 x 9 inches (17.1 x 1.9 x 22.9 cm) |
Who Should Buy?
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Business Analysts
Ideal for business analysts seeking to leverage data analysis techniques for actionable insights to drive strategic decisions.
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Data Scientists
Beneficial for data scientists wanting to enhance their skills in customer-driven analysis using R and Python effectively.
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Marketing Professionals
Useful for marketing professionals aiming to understand customer behavior and optimize marketing strategies based on data analysis.
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Complete Beginners
Not suitable for individuals new to programming or data analysis without a basic understanding of R and Python.
OPIS PRODUKTU
Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results
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Probability & Statistics Editorial Review
Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results is an excellent resource for anyone interested in behavioral data analysis. The author, Florent Buisson, strikes a perfect balance between education and accessibility, making the book suitable for a wider audience than most similar texts. It covers a unique approach to causal analytics, helping readers distinguish between predictive and causal analytics effectively. Furthermore, it offers practical guidance on how to tackle complex data problems, which many professionals in analytics will find invaluable. The conversational style adds to its readability, making complex concepts easier to digest for both experts and novices in the field.
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Pros
- Engagingly written for both experts and beginners
- Covers causal analytics in depth
- Practical guidance for messy data scenarios
- Approachable and relevant for data professionals
- Balanced mix of rigor and accessibility
Zápory
- May not cover every topic in detail
Product Price History
Dôležité informácie
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Funkcie a výhody
- Learn powerful methods specifically tailored for behavioral data analysis
- Advanced experimental design
- Causal diagrams to analyze behaviours when running experiments is not possible
- Examples and exercises in R and Python to gain more insight from data
- Clean and prepare behavioral data to derive insights
- Segment customers transparently
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