価値づくり進化経営
Imported from Japan store
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- もはや「つくる」「売る」だけを磨いても、付加価値は高まらない─ 利益を生む《11の進化策》を組み合わせ、既存の儲け方を飛躍的に進化させよ! 値決めの主導権をにぎり、適正利益をあげ続ける「価格の決定権を持つ経営」指導の第一人者が、 大手や海外企業に負けない「中小企業の新しい価値づくり」を緊急提言。 1【市場の進化】 自社の強みを活かした別需要の発掘 2【顧客の進化】 「子供用→大人用」「自家需要→ギフト需要」など、顧客の需要を転換・多様化 3【意味の進化】 既存製品に、時代が求める新たな「用途・役割」を付加する 4【製品の進化】 自社の戦略を阻害する要素を取り除き、ロングセラー商品に育てる 5【価格の進化】 適正利益の出る新価格の設定法 6【ブランドの進化】 下請けから脱し、大手から指名受注を獲得する「B2Bのブランド戦略」 7【サービスの進化】 モノにサービスを付加して、事業価値を飛躍的に高める 8【課金方法の進化】 17通りの課金方法を組み合わせて、独自の儲け方を確立する 9【販路の進化】 〝ジャパンブランド〟を武器に、独自商品で世界トップシェアをとる 10【販売方法の進化】 値決めの主導権をにぎる「モノを売る前の準備」と「売った後の対応」 11【コミュニケーションの進化】 超ごひいき客をつくる双方向コミュニケーション …圧倒的に進化している企業が実践する【11の進化策】のプロセスと経営のポイントを明示し、 一貫した戦略にまとめ上げる法を、豊富な事例と共にわかりやすく説く注目の書。
| Publisher | 日本経営合理化協会出版局 |
| Publication date | June 15, 2016 |
| Edition | A5 |
| Language | Japanese |
| Print length | 492 pages |
| ISBN-10 | 4891013788 |
| ISBN-13 | 978-4891013783 |
| Item Weight | 880 g |
| Dimensions | 6.1 x 1.46 x 8.66 inches (15.5 x 3.7 x 22 cm) |
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価値づくり進化経営
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